Partnership and Support

Landsbankinn provides financial support for various social initiatives through grants from its Community Fund and partnership agreements. Emphasis is placed on ensuring varied support and that the Bank's contributions benefit many people.

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Landsbankinn supports and participates in various social initiatives, as support for the community is an important aspect of the Bank's policy on corporate social responsibility.

Landsbankinn primarily supports community initiatives through three channels: Firstly, with grants from the Community Fund awarded unconditionally; secondly, based on mutually beneficial partnership agreements; and, finally, through individual branches throughout Iceland who support local projects, including sports and youth activities, humanitarian organisations and non-profit organisations.

Community Fund

Landsbankinn's Community Fund is key to the Bank's contribution to the community. In 2018, three types of grants were awarded: scholarships in the amount of ISK 6 million, environmental grants in the amount of ISK 5 million and community grants in the amount of ISK 15 million - a total of ISK 26 million.

The Bank has set itself the rule that judging panels shall to a majority be comprised of experts in each field and that the application process for grants is well established and clear to ensure that the Bank's customers and all Icelanders have equal opportunity to apply. Emphasis is placed on ensuring varied support and that the Bank's contributions benefit many people. Landsbankinn endeavours to increase direct participation by employees in the community, including by providing expert advice on finance and innovation.

Allocation from the Community Fund

  • Varied support for the community that benefits numerous parties.
  • Judging panels are to a majority comprised of experts in each field.
  • Equal treatment and diversification ensured in so far as possible in awarding grants.
  • Clear framework for awarding of the Bank's financial grants.

Rescue squad Landsbjörg

Landsbankinn is a main sponsor of the Icelandic Association for Search and Rescue (ICE-SAR). The Bank wishes to contribute to effective rescue service and accident prevention throughout Iceland. ICE-SAR is a national association of rescue and prevention squads and one of Iceland's largest volunteer associations. The aim of ICE-SAR is to prevent accidents and save human lives and valuables.


More about ICE-SAR

National Queer Organisation of Iceland - Samtökin 78

Landsbankinn was a sponsor of the 40th anniversary celebration of the National Queer Organisation of Iceland - Samtökin 78. Various ambitious projects marked this important occasion, such as the publication of an anniversary chronicle and historical exhibition, in collaboration with the National Museum of Iceland.
More about Samtökin 78

Reykjavík Pride

Landsbankinn supports the Icelandic campaign for LGBTQI+ rights and has been a proud sponsor of Reykjavík Pride since the beginning. Among other ventures, Landsbankinn and Reykjavík Pride have established the Pride Fund, the aim of which is to support individuals and smaller groups to prepare floats and appearances in the Pride Parade.
The groups that received the highest grants in 2018 were the community centre Hinsegin félagsmiðstöð S78 – Ungliðar S78, student organisation Q – félag hinsegin stúdenta and the choir Hinsegin kórinn.


More about the Pride Fund 2018

Menningarnótt - Reykjavík Cultural Night

Landsbankinn has been an active participant in Reykjavík Cultural Night and a sponsor from the beginning. The Bank’s aim is to ensure that its financial support directly benefits artists and groups organising events for Reykjavík Cultural Night. For that purpose, a special Reykjavík Cultural Night Fund was created in collaboration with Höfuðborgarstofa. Its objective is to support original and special ideas. This year, the Fund received 240 applications and 25 exciting projects received a grant.


More about Menningarnótt

Aldrei fór ég suður festival

Landsbankinn is one of the main sponsors of rock festival Aldrei fór ég suður, held in Ísafjörður around Easter. Landsbankinn has supported the festival, conceived of and established by musician Mugison and his father, since 2010. This support is part of the Bank's efforts to actively foster the grassroot music scene in Iceland. Some amazing musicians appeared at this year's festival, including Between Mountains, Friðrik Dór, Á móti sól and Auður.


More about Aldrei fór ég suður

Iceland Airwaves

Landsbankinn is a proud supporter of music festival Iceland Airwaves. Providing support for young musicians allows the Bank to combine corporate social responsibility and its endeavour to actively promote art and culture in Iceland. In recent years, Landsbankinn has engaged young musicians to get the festival going through the publication of videos. This year, the videos featured Bríet, Huginn and Kælan Mikla.

These videos, along with interviews with the musicians, are available on Landsbankinn's Airwaves website and the performers also appeared at the Bank's off-venue concerts held at the Austurstræti branch and Stúdentakjallarinn. Both performances were well attended and well received.


Landsbankinn's Iceland Airwaves website

Financial instruction

Landsbankinn has in recent years offered financial instruction to students of upper secondary schools with the aim of boosting financial literacy, prepare students to take financial decisions and plans. Over 51 financial education events were arranged at over 17 schools throughout Iceland. 

Landsbankinn actively participates in the financial education programme Fjármálavit, hosted by the Icelandic Financial Services Association and its members. The aim is to instruct 10th grade students in all elementary schools in Iceland on the basics of household finances and inspire teaching about financial matters. 


More about financial education

Háskólasjóður Eimskipafélagsins Fund

Eleven PhD students at the University of Iceland received grants from the Háskólasjóður H/f Eimskipafélags Íslands Fund in spring 2018. The Fund is managed by Landsbankinn.

The Háskólasjóður H/f Eimskipafélags Íslands Fund was created by expat Icelanders in 1964 who donated their stock in Eimskipafélagið. The Fund was created in memory of Icelanders who emigrated to the USA and Canada and aims to support research students at the University of Iceland. 


More about Háskólasjóður Eimskipafélagsins

Skólahreysti - Fit for School

Landsbankinn is the main sponsor of Skólahreysti, a sports tournament for elementary schools, and an active supporter of the tournament. The aim of Skólahreysti is to encourage children to participate in a comprehensive sports experience based on the tenets of physical education.

The popularity of Skólahreysti increases every year. The competition was held for the 14th time in spring 2018 and 105 elementary schools from around Iceland participated.


More about Skólahreysti

The Fintech Cluster

Landsbankinn is one of the founding members of the Fintech Cluster along with 62 other companies, universities, organisations and other entities. The Fintech Cluster began operation in November 2018. The aim of the Fintech Cluster is to promote innovation in finance and work to improve and facilitate business transactions of all kind. The Cluster is a community of actors in finance who wish to encourage increased value creation, competition and improve daily life.

The Fintech Cluster will host events, such as meetings about the various aspects of financial technology (fintech), promote start-ups, fintech meet-ups and more. The Cluster will further the interests of fintech in other ways, such as by fostering connections between foreign enterprises and clusters, possible partners and various specialised projects.


More about the Fintech Cluster

Future programmers

The fund Future Programmers is a social initiative that aims to promote programming and technical education in Iceland’s elementary and secondary schools. The main goal is for programming to become a part of the elementary and secondary school curriculum. The Fund supports schools in their endeavour to offer programming courses, gifts computer equipment to schools and advises on programming education and training for teachers. Landsbankinn is one of the Fund’s backers along with the Icelandic Banks' Data Centre (RB), the Ministry of Education, CCP, Icelandair and others.


More about Future Programmers

The Football Association of Iceland

Landsbankinn sponsors the Football Association of Iceland (KSÍ). Along with five other companies, Landsbankinn provides financial support for development of Icelandic football country-wide, for all youth national teams and the A-level men's and women's teams.

The Icelandic national men’s team competed in the World Cup for the first time this summer in Russia. We followed the team, their support personnel and preparations for the World Cup on Umræðan.


More about preparations for the World Cup

Support for sports and youth activities

Landsbankinn endeavours to actively support sports in Iceland. With that in mind, the Bank's branches throughout the country enter into direct partnership agreements with local sports clubs. The Bank places special emphasis on supporting children and youth activities.

Chess tournament Friðriksmót

Landsbankinn’s Friðriksmót – the Icelandic rapid chess tournament – was held in December 2018. Over 100 chess players competed, including many of the country’s strongest players. This was the fifteenth annual Friðriksmót chess tournament organised and hosted by Landsbankinn and the Icelandic Chess Federation in honour of Friðrik Ólafsson, Iceland’s first grandmaster.

Gulleggið innovation competition

Landsbankinn sponsors Gulleggið, an annual innovation competition hosted by Icelandic Startups. The key goal of the competition is to create a platform for young entrepreneurs to practice and gain experience of shaping new business ideas and operating a company. As part of the competition, participants are offered courses, advice and specialist assistance with everything from shaping a business idea to budgeting to communication with investors.


More about Gulleggið

Svanni - Women's Loan Guarantee Fund

Landsbankinn and Svanni - Women's Loan Guarantee Fund collaborate to grant credit to women in business. The Fund and the Bank jointly guarantee the loans. Landsbankinn guarantees half of loan amounts and the Fund the other half, ensuring easier access to funding to female business operators and increasing the opportunity for women to establish companies. The partnership agreement is part of Landsbankinn's efforts to boost Icelandic industry and encourage innovation domestically.


More about Svanni

UN Women

Landsbankinn has had a very gratifying partnership with UN Women in Iceland in recent years and has provided financial support for various important projects by the Icelandic Chapter. This year, the Bank focused its support on UN Women’s HeForShe campaign. Financial support was donated in the name of 876 companies deemed exceptional by CreditInfo. In 2011, Landsbankinn signed the Women's Empowerment Principles – Equality Means Business (WEPs), an international venture by UN Women and UN Global Compact. In so doing, the Bank committed itself to work to ensure equal rights in-house.


More about UN Women More about HeForShe

The Red Cross

This year, Landsbankinn donated funds to the Red Cross Christmas relief action in the name of 876 companies deemed exceptional by CreditInfo in 2018. CreditInfo recognises exceptional companies annually and, in honour of the award, Landsbankinn donates funds to various charities in the name of the recognised companies. This year, the donation in the amount of ISK 2 million went to the Red Cross Christmas relief action.

Cluster initiative in tourism

Landsbankinn has participated in a tourism cluster initiative since the project was launched in 2012. The key goal is to increase competitiveness and value creation in the travel industry and the project is guided by the cluster methodology espoused by Michael Porter. Key companies in the travel industry, public entities and companies in tourism support branches or collaborative sectors all join forces in the cluster.

Reykjavík Convention City

Landsbankinn participates in the organisation Reykjavík Convention City, responsible for promotion and marketing under the brand "Meet in Reykjavík". The organisation aims to increase the number of conferences held in Reykjavík and close environs, and extend the tourist season into the winter months to better utilise existing infrastructure. Reykjavík Convention City is a joint venture of numerous companies, including Icelandair, the City of Reykjavík and Harpa Concert Hall and Conference Centre. The target group is mostly foreign conference organisors and guests.

Iceland Luxury

Landsbankinn has partnered with Icelandair Group, the Blue Lagoon and Meet in Reykjavík in a strategic 3-year project to market Reykjavík and Iceland as a destination in luxury tourism. The project is called Iceland Luxury and is hosted and managed by Meet in Reykjavík. The partnership aims to contribute to long-term strategizing in tourism, strengthen the image of Reykjavík and Iceland as a luxury destination, increase collaboration between companies in this market in the travel industry and support development of infrastructure and services to the target group. The partnership builds on the work begun with the establishment of Meet in Reykjavík in 2012, an effort also supported by Landsbankinn.


More about Iceland Luxury

The Iceland Ocean Cluster

Landsbankinn is a partner of the Iceland Ocean Cluster, which aims to boost the competitiveness and value creation of Icelandic companies who utilise marine resources, directly or indirectly. Since its establishment, the Iceland Ocean Cluster has contributed to development and innovation in the sectors in the Cluster in cooperation with corporates and educational institutions and published various research and analysis papers. Around 60 companies and institutions in varied marine-related operations in Iceland are formally a part of the Cluster.


More about the Iceland Ocean Cluster

The Vigdís International Centre

Landsbankinn, along with ten other companies, sponsors the Vigdís Finnbogadóttir Institute of Foreign Languages. The Vigdís Finnbogadóttir Institute of Foreign Languages operates out of Veröld - Vigdís' House, which was opened in 2017.

The Vigdís International Centre for Multilingualism and Intercultural Understanding was in November 2011 authorised to operate under the auspices of UNESCO.


More about the Vigdís International Centre